ZiM Innovations Inc. is a wellness company on a mission to power brands at the intersections of technology, business, and culture for health, happiness and healing.

Values Statement

We believe that in order to advance our society, empathy--the first component of Human-Centered Design--is an imperative. By creating brands that center empathy as its North Star, ZiM investigates and designs for gaps in the market where the needs of the new majority have been historically overlooked within the beauty, arts, business and technology industries. We do not design for charity cases. We design for intersectional, interdisciplinary, intercultural, and underestimated talent, products, and services.


  • Ohana (Hawaiian)

    • Feels like Family, Welcoming to All, Accessible

  • Ganas (Spanish)

    • Risk taking, perseverance, drive, out of the box

  • Hygge (Danish)

    • Happiness & good feelings

  • Ujima (Swahili)

    • Collective Responsibility

  • Hikma (Arabic)

    • Wisdom, discern with insight, intuition

  • Sozo-Sei (Japanese)

    • Creativity, innovation

  • Pijjairli (Inuit)

    • Protect, preserve, sustain

Our Roots:

  • Holistic Wellness

  • Diversity, Equity, Inclusion

  • Disruption

  • Hustle

  • Empathy

  • Hip Hop Culture

  • Community Care

  • Human Centered Design